"La Dolce Vita" is the Italian phrase that represents Ellesse's attitude to life. When people are living "the sweet life" they are full of confidence, they look good and feel great, they take their time. Somehow things just seem to go their way, so whatever people want, they go for it.
The brand is friendly and flirtatious, never taking things too seriously. Ellesse is always at the heart of the party. The Ellesse company loves color, vibrancy and it believes in living for the moment.