Hasselblad is one of the world’s most renowned camera brands. Hasselblad Group is headquartered in Gothenburg and has subsidiaries in Denmark, Germany, France, UK, USA, China and Japan. With a mission to produce the world’s best camera systems and with an expertise acquired over more than 75 years, Hasselblad has earned a leading position in the global market for professional photographic equipment.
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.