We’re passionate about making beautiful clothes, lovingly fashioned with a pinch of playfulness, a splash of quirkiness and a healthy dose of nostalgia. Whatever the occasion, our girl exudes an undeniable, effortlessly cool aesthetic and stands out from the crowd without making noise.
The quintessential Joanie gal is quietly confident, witty and full of wonder – with an infectious fervour for life’s little pleasures. She wears her heart on her sleeve, is loyal to the end and prides herself on being a great friend.Believing that our look is for every body, Joanie’s pieces are always available in sizes 8-22. We are inclusive, not exclusive and celebrate individuals who know their own style; bringing them together as a united community where everyone is welcome.
As a brand, we’re inspired by decades past and life’s surprising details; whether it be an intricate print on a china tea set, pretty embroidery on a collar or the pastel washed houses lining sea front villages on the Italian Riviera.